Christ

Christmas Campaigns

The 2017 Christmas campaign for CHRIST was called "Magic Christmas" and the POS communications used 3D "MAGIC" lettering enhanced with silver Christmas balls, reminiscent of old illuminated advertising. This was combined with different radiographed snowflakes to give a nostalgic winter look and feel. Three different spots were created, directed by Wolf Gresenz, targeting three different consumer groups. Guido Maria Kretschmer played the main role in the spots, promoting his new diamond collection with Christ. The spots were used in-store by all Christ branches throughout Germany, on TV, in advertising (OOH campaigns), online and in various social media applications.

CHRIST - Behind the Scenes

Making of Christmas TV spots 2017

Project Details

Project
Christmas Campaigns
Year
2017
Client
Christ
Expertise
consulting & strategy, brand identity & communication, film & photography, visual merchandising, pos & instore graphics
Industry
fashion, retail, watches & jewelry
Credits

Direction: Wolf Gresenz, Making-of Video: Roddy Ziebell