Trial Tour Europe

A key message: Find the perfect shoe.
The mobile pop-up allows runners to interact, try on and have fun. A trailer with a treadmill equipped with running analysis software advises the correct type of shoe. An inflatable tent informs about the different products and allows one to try the sensations. A juice bar to recover and refresh. Then a relaxation area to rest, exchange and escape thanks to a series of headphones.
Throughout Europe, the Asics Trail Tour drives brand preference with impactful communications, activities, tips and trial opportunities to showcase the number one performance-running brand.

I really think a champion is defined not by their wins but by how they can recover when they fall
Serena Williams

Project Details