Our 2016/17 brand campaign for CHRIST consisted of a photo shoot and a Christmas TV ad production. Designer Guido Maria Kretschmer and seven different models, reflecting the various CHRIST consumer groups, were staged in different settings. Films and images were used in-store at all CHRIST branches throughout Germany, on TV, online and in advertising (OOH campaigns). Photography by Christoph Musiol, Berlin. Making-Of video by Roddy Ziebell, Berlin.