POS Communications Elements

Since 2010 we have worked with the sport and lifestyle brand Puma. Our responsibilities have included the development of global retail concepts, display systems, visual merchandising and communication concepts. We have executed projects in Germany as well as in international locations such as London, Paris, Amsterdam, Milan, Dubai and Osaka. We have also created various guidelines to ensure consistent implementation of our VM direction within Puma Stores worldwide.

In 2016 PUMA reopened their store in Berlin's fashionable Hackescher Markt. The brand wanted to showcase their new store concept and asked us to develop a statement piece for the store. The result was a unique display that used analog flip-dot technology to run a series of fun low-res animations with store information and segments on key PUMA assets such as Usain Bolt, Rihanna and Boris Becker.

Project Details

POS Communications Elements
Stores & Showrooms, Windows & Installations, Visual Merchandising, POS & Instore Graphics
Fashion, Retail, Sports & Recreation