The MINI Pop-up store in London Westfield was one of our most challenging projects. We had to present the MINI brand in its entirety from the cars, parts and accessories to their lifestyle collection; all in a fairly small store space of 180 sqm. In addition, we had to go from initial sketches to store opening in only three months.
MINI gave us the freedom to enhance the brand and retail presentation with innovative ideas. We incorporated a unique light and product installation at the front of the store and were able to turn a standard parts and accessories wall into a piece of art. State of the art technology was integrated with car configurators, virtual mirrors as well as sound and scent installations.