IFA 2018

We continued our long-standing collaboration with Panasonic at the 2018 IFA trade show in Berlin. Our responsibilities included the creation of sets, experiences and decoration for various areas displaying Panasonic's wide-ranging product palette, from kitchen appliances, to cameras TV and hi-fi.

One of the highlights from 2018 included a rock-climbing installation for the Digital Imaging area that invited visitors to scale an artificial cliff-face. An exaggerated perspective created the illusion of being hundreds of metres above the ground, which resulted in some great photo souvenirs for participants. Another crowd-pleaser was a large slot-car setup that allowed visitors to test the high-speed photography features of the Panasonic camera range.

We also assisted with the redesign of the barbershop area for the Personal Care product range, revising the scenography and developing a live demonstration concept. For the Technics and Future Home areas, we created inviting settings that complemented the design aesthetic of the Panasonic products on display and highlighted their technical features.

Project Details

IFA 2018
Trade Shows & Events
Electronics, Technology