Photokina

We were tasked with creating several unique shooting areas for the Photokina 2018 photography trade show in Cologne, continuing our long-standing partnership with Panasonic. The main objective of the project was to showcase the newest features and functions of the Panasonic camera range in a visually rich and entertaining way.

The futuristic main shooting stage was designed with lots of details, colours, relflections and vantage points to ensure a broad spectrum of testing opportunities for visitors. Two smaller tech shooting areas focused on promoting key technologies such as Human Recognition Auto-Focus and the Dual IS low-light shooting mode. The combination of unconventional shooting objects and scenes as well as special performances by models created a unique and memorable Panasonic presence at Photokina 2018.