AUDI
After Sales VM Guidelines & Training
Sales of AUDI genuine accessories and parts are a big part of every dealership’s revenue – and good presentation is key to inspire clients to buy. Therefore we developed detailed visual merchandising guidelines for showing and selling AUDI Original Parts and Accessories at AUDI dealerships. The guideline is a practical handbook on product presentation, placement and visual merchandising. Additionally, we held workshops and trainings for AUDI partners at the AUDI Experience Center in Neuburg an der Donau.
Impulse lecture at the AUDI Service Markt Deutschland Tage 2017 „Show the product: Retail is Detail“. The two-day- conference was attended by over 450 AUDI sales partner and was filled with workshops, infotainment and trainings about aftersales of AUDI Original Accessories and parts. The feedback was unambiguous: excellent and inspiring.
Project Details
Audi Shop Elements Visual Merchandising
- Project
- After Sales VM Guidelines & Training
- Year
- 2017
- Client
- AUDI
- Expertise
- Consulting & Strategy, Stores & Showrooms, Visual Merchandising
- Industry
- Automotive