50th anniversary

In commemorating the 50-year legacy of Porsche Design, we embarked on a year-long celebration with a mesmerizing and dynamically evolving window installation. The centerpiece of this artistic endeavor was a split-flap display, a fusion of the analogue and digital realms. For this, we opted for a varied interplay of typography and image. This unique approach not only paid homage to the brand's rich history but also seamlessly bridged the gap between tradition and innovation.
The window installation reflects our ambition to create immersive and thought-provoking experiences that capture the essence of Porsche Design's remarkable journey over the past five decades.