Forever Faster Retail Guidelines

An entirely new store concept along with POS display system was developed to reflect Puma’s new brand direction: Forever Faster. This involved a ground-up rethink of the materiality, layout and visual merchandising in Puma stores. Working together with Puma and architects Plajer & Franz, guidelines were developed to allow flexible but consistent visual merchandising and visual communications, adaptable to any store size. The concept was launched at Puma flagship stores in Dubai and Abu Dhabi in early Autumn 2014.